About us

Our story began in 2025 in a small studio with a group of golfers. With few desks and machines, our brand was born. Our passion is to design products that is what golfers is looking for and those are not found on the market.  Reflected from our statement "Designed by Golfer".

Amateurs may watch a lots of videos and also offline coaching section, however, still unable to improve.  We all experience the same, dollars spent, but no result.  In view of tones of videos on YT and large number of training aids, there is no specific effective aids that can quickly give strong feedback to golfers.  And among all the "faults" that amateurs is doing such as swaying, shifting, steep shaft, early extension, hand path, swing path, club path, reserve pivot, spine angle change, etc.  We believe the most important one is body rotation.  To have a correct body rotation, swaying and early extension is the killer move.  Therefore, we spent a year to design and develop the product - SWAY+ to solve hip, head and early extension at the same time, in one tool.  And most importantly, portable.  Only a tools that allow golfer to have a real swing will have chance to improve, any tools that only give you feeling on practice swing won't able to improve for sure.

And one day in 2024, our founder, Ricky Cheung, is looking for pants with static proof functionality, he walked in big brand shop and ask for the salesman for that particular requirement, those salesperson all return with negative result, with their shocking facial expression.  Seems like they never know that features in their life.  From that moment, he started to create fabric that is specific for golf apparel with static proof, dry and non-sticky, UV protection, etc.

There are also many new ideas that from elements of golf game being implemented into the apparel, create fun and trendy impression.